Friday, March 23, 2007

The integration imperative

As the roles of design and brand become increasingly strategic to business success, the need for cross-discipline collaboration increases. Building integration between brand, design, and business is now an imperative to sustainable business success. How can design and brand managers create an environment of cross-discipline knowledge-sharing to achieve optimum results and customer satisfaction? What methods foster synergy throughout the creative and management disciplines?
Posso aggiungere - répétez avec moi - : la integrazione è imperativa, la integrazione è imperativa, la integrazione è imperativa...

Gli esperti parlano di questo in Integration As a Business Imperative at our 19th International brand and design conference in Chicago.

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